Privacy Policy
When you visit The Dressing Room Boutique website, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.
In this Privacy Policy, we refer to any information that can uniquely identify an individual as “Personal Information.” See below for more information about what Personal Information we collect and why.
Device Information
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Examples collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
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Purpose: to load the Site accurately for you and to perform analytics on Site usage to optimize our website.
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Source: collected automatically using cookies, log files, web beacons, tags, or pixels.
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Disclosure: shared with our processors Shopify and Klaviyo.
Order Information
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Examples collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
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Purpose: to provide products or services to you, process your payment, arrange shipping, send invoices/order confirmations, communicate with you, screen orders for fraud, and—based on your preferences—send you updates or marketing.
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Source: collected directly from you.
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Disclosure: shared with our processor Shopify.
Customer Support Information
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Examples collected: any information you provide when contacting us.
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Purpose: to provide effective customer support.
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Source: collected directly from you.
Sharing Personal Information
We share your Personal Information with service providers to help us deliver our services and fulfill our contract with you. For example:
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We use Shopify to power our online store. You can read about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy
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We may also share your Personal Information to comply with applicable laws and regulations, respond to legal requests, or protect our rights.
Behavioural Advertising
We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may interest you.
For example:
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We use Google Analytics to understand how customers use our Site. Learn more here: https://policies.google.com/privacy, and opt out here: https://tools.google.com/dlpage/gaoptout.
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We may share information about your use of our site, your purchases, and your interactions with our ads on other platforms through cookies and tracking technologies.
Opt out of targeted advertising:
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Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
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Or through the Digital Advertising Alliance: http://optout.aboutads.info
Using Personal Information
We use your Personal Information to:
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Offer and sell products
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Process payments
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Ship orders and provide order updates
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Send marketing communications (with your consent)
GDPR – Lawful Basis (For EEA Residents)
If you are located in the European Economic Area (EEA), we process your information under the following lawful bases:
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Your consent
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Performance of a contract
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Compliance with legal obligations
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To protect your vital interests
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Public interest
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Our legitimate interests (which don’t override your rights)
Retention
We retain your Personal Information unless and until you request its deletion. See the “Your Rights” section for more.
Automated Decision-Making
We do not engage in fully automated decision-making that has a legal or significant effect on you. Our processor Shopify uses limited automation to prevent fraud, such as:
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Temporary denylist of IP addresses with repeated failed transactions
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Temporary denylist of credit cards associated with those IPs
Cookies
Cookies are used to improve your experience on The Dressing Room Boutique website. They help remember your preferences, login info, and browsing behavior. Some are essential; others are for analytics and advertising.
Examples of cookies used:
| Name | Function |
|---|---|
| _ab | Used in connection with access to admin |
| _secure_session_id | Used in connection with navigation |
| cart, cart_sig, cart_ts | Used in connection with checkout |
| checkout_token | Used in connection with checkout |
| secure_customer_sig, storefront_digest | Used for customer login |
| _shopify_u | Used to update account info |
| _tracking_consent | Tracks preferences |
| _landing_page, _orig_referrer | Track landing pages |
| _s, _shopify_fs, _shopify_s, _shopify_sa_p, _shopify_sa_t, _shopify_y, _y | Shopify analytics |
Cookie Lifespan: Most cookies last from 30 minutes to two years. You can manage cookies in your browser settings. For more, visit www.allaboutcookies.org.
Blocking cookies may affect your browsing experience and may not fully prevent data sharing with advertising partners. For opt-out instructions, see the “Behavioural Advertising” section.
Do Not Track
We do not alter our data collection when we receive a “Do Not Track” signal, as there is no consistent industry standard.
Changes
We may update this policy periodically to reflect operational, legal, or regulatory updates. Please review regularly.
Contact Us
For more information, questions, or complaints, contact us at:
📧 contact@thedressingroomboutique.com
📬 The Dressing Room Boutique
703 Boston Post Road, Madison, CT 06443, United States
If you're dissatisfied with our response, you may lodge a complaint with your local data protection authority or the UK authority here: https://ico.org.uk/make-a-complaint/